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Digital Business and E-Commerce Management
Digital Business and ECommerce Management
Author: Dave Chaffey
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this ...  more »
ISBN-13: 9780273786542
ISBN-10: 0273786547
Publication Date: 8/28/2014
Pages: 712
Edition: 6th Revised edition
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Publisher: Pearson Education Limited
Book Type: Paperback
Members Wishing: 0
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