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Digital Marketing: Integrating Strategy and Tactics with Values
Digital Marketing Integrating Strategy and Tactics with Values
Author: Ira Kaufman, Chris Horton
 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrat...  more »
ISBN-13: 9780415716758
ISBN-10: 0415716756
Publication Date: 9/10/2014
Pages: 352
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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