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The Direct Marketer's Workbook
The Direct Marketer's Workbook
Author: Herman Holtz
This practical guide for direct marketing, particularly direct mail, surveys all aspects of the marketing process from creating an effective offer to computerizing the direct mail operation. It saves the marketer time and money by identifying sources for unusual premiums, suppliers of rare and unusual mailing lists, unique locations for trade sh...  more »
ISBN-13: 9780471830665
ISBN-10: 0471830666
Pages: 360
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Publisher: John Wiley & Sons
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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