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Direct Marketing (Marketing in Action Series)
Direct Marketing - Marketing in Action Series
Author: Margaret Allen
Marketing professionals and students need to have an overall understanding of the scope and potential of this area. The book covers all the relevant information on the whole area of marketing, and offers very practical, step by step advice on implementation of the correct techniques. Coverage includes The role of direct marketing the marketing...  more »
ISBN-13: 9780749420529
ISBN-10: 0749420529
Publication Date: 9/1997
Pages: 160
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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