Skip to main content
PBS logo
 
 

Search - Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Direct Marketing Rules of Thumb 1000 Practical and Profitable Ideas to Help You Improve Response Save Money and Increase Efficiency in Your Direct Program
Author: Nat G. Bodian
A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and m...  more »
ISBN-13: 9780070063402
ISBN-10: 0070063400
Publication Date: 2/1/1995
Pages: 448
Rating:
  ?

0 stars, based on 0 rating
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: