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Direct marketing: Strategy, planning, execution
Direct marketing Strategy planning execution
Author: Edward L Nash
This guide to the art and science of direct marketing now includes information on Internet Marketing, increased coverage of Telemarketing, Database Marketing, Infomercials and Alternative Media.
ISBN-13: 9780070460249
ISBN-10: 0070460248
Pages: 445
Edition: 2nd
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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