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Direct Marketing Success: What Works and Why
Direct Marketing Success What Works and Why
Author: Freeman F. Gosden
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then...  more »
ISBN-13: 9780471513285
ISBN-10: 0471513288
Publication Date: 11/29/1989
Pages: 248
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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