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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic
Dirty Tricks British Airways' Secret War Against Virgin Atlantic
Author: Martyn Gregory
This book reveals the extraordinary story of one of the most intensely fought battles in British commercial history - the fight between "the world's favourite airline", British Airways, and its rival, Virgin Atlantic. It is the story of a bitter rivalry between two companies and two men: Richard Branson, the unorthodox entrepreneur who is arguab...  more »
ISBN-13: 9780316328425
ISBN-10: 0316328421
Pages: 520
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Publisher: Little Brown & Co (P)
Book Type: Paperback
Members Wishing: 0
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