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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
DiscoveryDriven Growth A Breakthrough Process to Reduce Risk and Seize Opportunity Author:Rita Gunther McGrath, Ian C. Macmillan You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?