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Disruptive Innovation ? A Strategy for New Product Development?: Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
Disruptive Innovation A Strategy for New Product Development Can disruptive innovation when used as a strategy in the development of new products guarantee success
Author: Tom Page
Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the...  more »
ISBN-13: 9783838331355
ISBN-10: 3838331354
Publication Date: 2/19/2010
Pages: 64
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Publisher: LAP Lambert Academic Publishing
Book Type: Paperback
Members Wishing: 0
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