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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
The Dragonfly Effect Quick Effective and Powerful Ways To Use Social Media to Drive Social Change
Author: Jennifer Aaker, Andy Smith
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consu...  more »
ISBN-13: 9780470614150
ISBN-10: 0470614153
Publication Date: 9/27/2010
Pages: 256
Rating:
  • Currently 3/5 Stars.
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3 stars, based on 1 rating
Publisher: Jossey-Bass
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 2
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