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Drilling For Gold: How Corporations Can Successfully Market to Small Businesses
Drilling For Gold How Corporations Can Successfully Market to Small Businesses
Author: John Warrillow
Unearth the lucrative opportunities of the small business market — The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don't know how to reach small businesses-they don't understand this segment's diversity and how to effectively reac...  more »
ISBN-13: 9780471128908
ISBN-10: 0471128902
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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