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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Author: Carlos Hidalgo
The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away. Author Carlos Hidalgo understands how companies nee...  more »
ISBN-13: 9781137526786
ISBN-10: 1137526785
Publication Date: 10/20/2015
Pages: 224
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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