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Search - E-Marketing (2nd Edition)

E-Marketing (2nd Edition)
EMarketing - 2nd Edition
Author: Judy Strauss, Raymond Frost
(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DL...  more »
ISBN-13: 9780130322647
ISBN-10: 0130322644
Publication Date: 12/15/2000
Pages: 519
Edition: 2nd
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Publisher: Prentice Hall Business Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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