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E-Marketing (4th Edition)
EMarketing - 4th Edition
Author: Judy Strauss, Adel El-Ansary, Raymond Frost
The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. ...  more »
ISBN-13: 9780131485198
ISBN-10: 0131485199
Publication Date: 3/4/2005
Pages: 480
Edition: 4
Rating:
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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