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E-Newsletters That Work: The Small Business Owner's Guide to Creating, Writing and Managing an Effective Electronic Newsletter
ENewsletters That Work The Small Business Owner's Guide to Creating Writing and Managing an Effective Electronic Newsletter Author:Michael J. Katz The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for your small business. — E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside w... more »orld.
They're inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects.
Unfortunately, it's not that simple:
Every day, more and more E-Newsletters are launched. There's a lot of competition for the attention of your readers. To stand out, yours needs to be among the best in whatever business you're in.
There are many tradeoffs to be made and pieces to pull together in doing it professionally and efficiently.
Your customers and clients will be watching, and you need to make as strong an impression as possible, particularly during those first few months of publication.
"E-Newsletters That Work," is focused on helping you solve these problems, and much, much more.
Using an easy-to-read format, author and e-newsletter guru, Michael J. Katz, will show you how to produce a compelling and fresh e-newsletter that your clients, prospects, and colleagues will want to read.
Anybody can send an E-Newsletter. The challenge is in creating something that people anticipate, open, read, and pass along enthusiastically, and that at the end of the day, makes a measurable difference for your business:
An E-Newsletter filled with useful, relevant information.
An E-Newsletter that's written in a clear, genuine voice; that reflects what it's like to do business with your company.
An E-Newsletter that grows your business by focusing on solidifying relationships with your clients and prospects over the long term, not on hard sales and quick promotions.
That's what this book will show you how to do. In one place -- in an easy, compelling, fresh and practical way -- Michael Katz shows you how to create an effective E-Newsletter for your business.
He'll explain what you need to know and how the pieces fit together, and he'll give you techniques that you can use immediately to start or improve your E-Newsletter.« less