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Search - E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business)

E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business)
Eshock Electronic Shopping Revolution Strategies for Retailers and Manufacturers - Macmillan business
Author: Michael De Kare-Silver
This text examines the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies could feel the greatest impact of the changes and how that could vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets o...  more »
ISBN-13: 9780333730157
ISBN-10: 0333730151
Publication Date: 11/6/1998
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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