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eBrands: Building an Internet Business at Breakneck Speed
eBrands Building an Internet Business at Breakneck Speed
Author: Phil Carpenter
Essential Strategies for Building Powerful eBrandsAt the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. The companies that win their wallets will be those that invest now in buil...  more »
ISBN-13: 9780875849294
ISBN-10: 0875849296
Publication Date: 5/2000
Pages: 320
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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