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The E-Business Book: A Step-by-Step Guide to E-Commerce and Beyond
The EBusiness Book A StepbyStep Guide to ECommerce and Beyond Author:Dayle M. Smith Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls and enormous opportunity of e-business today, the message is clear: Keep the faith, but keep your eyes wide open. Whether you're starting a new enterprise or changing your current operation and implementing e... more »-business strategies, The E-Business Book is designed to help you master the tools that will give your business staying power. In lively, straightforward terms, informed by loads of real-world examples of Internet initiatives that have worked, author Dayle Smith lays out a dozen essential steps for entrepreneurs building a solid plan for long-term success. Among other things, this e-business road map will show you how to
flesh out your e-business concept
investigate the competition
"circuit-test" your business model before you roll it out
market your products, services, and Web site
build alliances
create a strong business team
sustain your new e-business for the long haul« less