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E-Commerce: Business on the Internet
ECommerce Business on the Internet
Author: Constance H. McLaren, Bruce J. McLaren
This book shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a...  more »
ISBN-13: 9780538689182
ISBN-10: 0538689188
Publication Date: 4/13/1999
Pages: 288
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Publisher: South-Western Educational Publishing
Book Type: Paperback
Members Wishing: 0
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