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E-Commerce: Business, Technology, Society
ECommerce Business Technology Society
Author: Kenneth C. Laudon, Carol Guercio Traver
This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for unde...  more »
ISBN-13: 9780321269379
ISBN-10: 0321269373
Publication Date: 5/10/2004
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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