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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders
Author: Adam Morgan
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new ch...  more »
ISBN-13: 9780470238271
ISBN-10: 0470238275
Publication Date: 2/17/2009
Pages: 368
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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