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The Economics of Strategy
The Economics of Strategy
Author: David Dranove, Mark Shanley
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
ISBN-13: 9780471598497
ISBN-10: 0471598496
Publication Date: 12/15/1995
Pages: 800
Rating:
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4.5 stars, based on 1 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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