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The Economy of Icons : How Business Manufactures Meaning
The Economy of Icons How Business Manufactures Meaning
Author: Ernest Sternberg
Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning.
ISBN-13: 9780275966416
ISBN-10: 0275966410
Publication Date: 9/30/1999
Pages: 192
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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