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Effective Advertising
Effective Advertising
Author: Harry Walker Hepner
This revision represents a grateful acknowledgment to the teachers of advertising who have used the first edition of this book as a text and have given me the benefit of their counsel in the preparation of this revision. Because of the pleasing reception accorded the first edition, I have been encouraged to retain its general structure. In thi...  more »
ISBN: 62553
Pages: 728

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Publisher: McGraw-Hill Book Company, Inc.
Book Type: Hardcover
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