Search - Effective Advertising

Effective Advertising
Effective Advertising
Author: Harry Walker Hepner
This revision represents a grateful acknowledgment to the teachers of advertising who have used the first edition of this book as a text and have given me the benefit of their counsel in the preparation of this revision. Because of the pleasing reception accorded the first edition, I have been encouraged to retain its general structure. In thi...  more »
ISBN: 62553
Pages: 728
Rating:
  ?

0 stars, based on 0 rating
Publisher: McGraw-Hill Book Company, Inc.
Book Type: Hardcover
Members Wishing: 0
Reviews: Write a Review


Genres: