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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Effective EMail Marketing The Complete Guide to Creating Successful Campaigns
Author: Herschell Gordon Lewis
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages...  more »
ISBN-13: 9780814471470
ISBN-10: 0814471471
Publication Date: 5/2002
Pages: 288
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Publisher: AMACOM
Book Type: Paperback
Members Wishing: 0
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