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Effective Marketing: Creating and Keeping Customers
Effective Marketing Creating and Keeping Customers
Author: William G. Zikmund, Michael D'Amico, West
A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the int...  more »
ISBN-13: 9780314042378
ISBN-10: 0314042377
Publication Date: 4/1996
Pages: 604
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Publisher: West Group
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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