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Effective Marketing
Effective Marketing
Author:
A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the int... more »
Author:
A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the int... more »
ISBN-13: 9780538878487
ISBN-10: 0538878487
Publication Date: 9/23/1997
Pages: 485
Rating: ?
ISBN-10: 0538878487
Publication Date: 9/23/1997
Pages: 485
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western Educational Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
