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El sueño americano: cómo los latinos pueden triunfar en Estados Unidos
El sueo americano cmo los latinos pueden triunfar en Estados Unidos
Author: Lionel Sosa
Lionel Sosa's extraordinary achievements in advertising have made his San Antonio-based firm the leading consultant to Anglo corporations looking to break into the Latino market. Now he turns the tables, showing Hispanics how to market themselves to a wider American business culture. Sosa draws on his own experiences as well as those of success...  more »
ISBN-13: 9780452279421
ISBN-10: 0452279429
Publication Date: 3/1/1998
Pages: 304
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Publisher: Plume
Book Type: Paperback
Members Wishing: 0
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