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Election Campaigning: TheNew Marketing of Politics
Election Campaigning TheNew Marketing of Politics
Author: Dennis Kavanagh
The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, publ...  more »
ISBN-13: 9780631198116
ISBN-10: 0631198113
Publication Date: 10/16/1995
Pages: 288
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Publisher: Wiley-Blackwell
Book Type: Paperback
Members Wishing: 0
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