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Electronic Media Programming
Electronic Media Programming
Author:
This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
Author:
This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
ISBN-13: 9780070102989
ISBN-10: 0070102988
Publication Date: 12/1/1992
Pages: 512
Rating: ?
ISBN-10: 0070102988
Publication Date: 12/1/1992
Pages: 512
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Humanities/Social Sciences/Langua
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Reference >> Words, Language & Grammar >> Communication
- Reference >> General
- Nonfiction >> Current Events >> Mass Media >> Media Culture
- Nonfiction >> Current Events >> Mass Media >> Media Studies
