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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
The Elusive Fan Reinventing Sports in a Crowded Marketplace
Author: Irving Rein, Philip Kotler, Ben Shields, Irving Rein
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' doll...  more »
ISBN-13: 9780071454094
ISBN-10: 0071454098
Publication Date: 6/23/2006
Pages: 300
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 1
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