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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
Email Marketing Using Email to Reach Your Target Audience and Build Customer Relationships
Author: Jim Sterne, Anthony Priore
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damag...  more »
ISBN-13: 9780471383093
ISBN-10: 0471383090
Publication Date: 2/22/2000
Pages: 320
Rating:
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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