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Embracing the Net: Get.Competitive
Embracing the Net GetCompetitive
Author: Soumitra Dutta, Sandeep Srivastava
Going on-line is easy; succeeding on-line is much harder. Much has been written about the "front-end" of electronic commerce - what happens on the Web site. Yet little attention has been directed to the "back-end" - the organisational redesign that is so critical for success on the Internet. New models of strategic thinking have to permeate the ...  more »
ISBN-13: 9780273652922
ISBN-10: 0273652923
Publication Date: 1/15/2001
Pages: 185
Edition: 1st
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Publisher: Financial Times/Prentice Hall
Book Type: Paperback
Members Wishing: 0
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