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Eminent Corporations: The Rise and Fall of the Great British Brands
Eminent Corporations The Rise and Fall of the Great British Brands
Author: Andrew Simms, David Boyle
How much do you know about the big-name brands we live by? Virgin, BP, Land Rover, Barclays, Cadbury's, BBC and M&S. In our times the PLCs have been seen as giants, the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures, flowering only briefly. In fact, on the Fortune 500 - a roll-call of po...  more »
ISBN-13: 9781849010498
ISBN-10: 1849010498
Publication Date: 9/23/2010
Pages: 320
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Publisher: Constable
Book Type: Paperback
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