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Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding The New Paradigm for Connecting Brands to People
Author: Marc Gobe, Marc Gob, Sergio Zyman
Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic an...  more »
ISBN-13: 9781581150780
ISBN-10: 1581150784
Publication Date: 1/15/2001
Pages: 352
Rating:
  • Currently 2.8/5 Stars.
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2.8 stars, based on 2 ratings
Publisher: Watson-Guptill Publications
Book Type: Hardcover
Members Wishing: 0
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