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Employer Brand Management : Going the Extra Mile
Employer Brand Management Going the Extra Mile
Author: Simon Barrow, Richard Mosley
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have gene...  more »
ISBN-13: 9780470012734
ISBN-10: 0470012730
Publication Date: 11/18/2005
Pages: 240
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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