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The End of Advertising as We Know It
The End of Advertising as We Know It
Author: Sergio Zyman, Armin Brott
The controversial marketing guru discusses the revolution in advertising strategy — "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business — In this follow-up to his bestselling book The End of Marketing As We Know It,...  more »
ISBN-13: 9780471225812
ISBN-10: 0471225819
Publication Date: 9/6/2002
Pages: 239
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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