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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
The End of Competitive Advantage How to Keep Your Strategy Moving as Fast as Your Business
Author: Rita Gunther McGrath
The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon. At the very least, it?s time to challenge some of the established thinking about strategy and competition that used to drive business advantage—but no longer does. — In this book, strategy expert and Columbia Business School professor R...  more »
ISBN-13: 9781422172810
ISBN-10: 1422172813
Publication Date: 6/4/2013
Pages: 256
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Publisher: Harvard Business Review Press
Book Type: Hardcover
Members Wishing: 0
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