Search -
Engine That Could Values-Driven Change at Cumminsengine Company, 1919-1994
Engine That Could ValuesDriven Change at Cumminsengine Company 19191994 Author:Jeffrey L. Cruikshank, Harvard Business School Press This book gives the only history of Cummins Engine Co. It brings true meaning to managerial struggles to life in vivid detail. Portrays company successes-as well as the failures-and draws out the lessons learned. Analyzes the key characteristics of the company and its leaders, underscoring what has accounted for Cummins' longevity and success in... more » its competitive environment. The text is based on comprehensive archival research and many interviews with the central company figures.« less