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Enterprise One to One
Enterprise One to One
Author: Don Peppers, Martha Rogers
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than e...  more »
ISBN-13: 9780385487559
ISBN-10: 038548755X
Publication Date: 1/19/1999
Pages: 464
Rating:
  • Currently 4/5 Stars.
 1
4 stars, based on 1 rating
Publisher: Currency
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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