Entrepreneur Magazine Guide to Integrated Marketing - Entrepreneur Magazine Series Author:Jeanette Smith Big-business marketing on a small-business budget!Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bes... more »tselling marketing guru Jeanette Smith uses real-life examples from successful ads, marketing strategies, promotions, and publicity releases to demonstrate winning marketing techniques. Then she explains how integrated marketing can magnify the effect of every marketing effort and save money at the same time. For example, you'll learn how to write a terrific press release—then you'll discover how to quadruple its power with integrated marketing techniques. You'll also learn to Identify your target market and focus your message
Find the right mix of marketing media for your company
Write great copy for ads, direct mail, TV, and radio
Get the biggest bang for your promotional buck
Advertise on cable TV, radio, and even the Internet
ENTREPRENEUR Magazine is the banner publication of Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000.JEANETTE SMITH is a public relations expert with over 40 years in the business. Her critically acclaimed book, The Publicity Kit, was called "a marketing communication diamond" by Soundview Executive Summaries.Also available from the Entrepreneur Magazine library:
The Entrepreneur Magazine Small Business Advisor
The Entrepreneur Magazine Small Business Answer Book