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Entrepreneurial Systems for the 1990s: Their Creation, Structure, and Management
Entrepreneurial Systems for the 1990s Their Creation Structure and Management Author:John E. Tropman, Gersh Morningstar Following an in-depth discussion of the theoretical underpinnings of successful entrepreneurship, the authors show how to apply the theory in actual practice. They demonstrate how to analyze the entrepreneurial firm's stage of development and then focus specifically on problems linked to that stage, how to use the Success/Failure grid as an anal... more »ysis tool, and how to capitalize on favorable conditions and opportunities. "A book for aspiring entrepreneurs both within and outside of established corporations, this book introduces a new perspective on the subject that both refutes individualistic myths about entrepreneurship and provides a specific theory about successful entrepreneurial activity. The authors point to the need for entrepreneurial systems--collections of individuals working together--as the real key to successful ventures. . . . By painting a more accurate picture of how entrepreneurial ventures really work, and then offering sound advice to prospective entrepreneurs on how to achieve lasting success, this book makes a major contribution to the business literature." Money World« less