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Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures
Entrepreneurship An Innovator's Guide to Startups and Corporate Ventures Author:Marc H. Meyer, Frederick G. Crane This book shows students how to build successful new enterprises: to conceive, plan, and execute on a new venture idea. Based on research findings, the authors? own experiences and their work with dozens of young entrepreneurial companies, the book shows how innovation is inextricably linked with entrepreneurship. It breaks down all the key step... more »s necessary for success, provides in-depth cases of companies from a variety of industries (with a focus on technology firms), and includes Reader Exercises at the end of each chapter that can be used for team activities.« less