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Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives
Entry Barriers and Market Entry Decisions A Guide for Marketing Executives
Author: Fahri Karakaya, Michael J. Stahl
Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed market entry decisions. To that end, the authors provide a comprehensive...  more »
ISBN-13: 9780899305479
ISBN-10: 0899305474
Publication Date: 12/30/1991
Pages: 224
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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