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Environmental Marketing: Strategies, Practice, Theory, and Research
Environmental Marketing Strategies Practice Theory and Research
Author: William Winston, Alma T Mintu-Wimsatt, Michael J Polonsky
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly ?green? marketing movement, toward marketing concepts...  more »
ISBN-13: 9781560249283
ISBN-10: 1560249285
Publication Date: 1/7/1997
Pages: 415
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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