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Essentials of Global Marketing
Essentials of Global Marketing
Author: Svend Hollensen
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Par...  more »
ISBN-13: 9780273717843
ISBN-10: 0273717847
Publication Date: 8/2/2009
Pages: 528
Edition: illustrated edition
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Publisher: Prentice Hall
Book Type: Paperback
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