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Essentials of Marketing, 9/e: Package #1: Text, Student CD, PowerWeb, Apps 2003-2004
Essentials of Marketing 9/e Package 1 Text Student CD PowerWeb Apps 20032004
Author: William D. Perreault Jr., William Perreault Jr.
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Ba...  more »
ISBN-13: 9780072941838
ISBN-10: 0072941839
Publication Date: 7/10/2003
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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