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The Essentials of Marketing: A Global Managerial Approach
The Essentials of Marketing A Global Managerial Approach
Author: William D. Perreault
For any students (Business or non business majors) interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples.
ISBN-13: 9780071179089
ISBN-10: 0071179089
Publication Date: 6/29/2000
Pages: 10
Edition: 8th Ed
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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