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Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill Series in Marketing)
Essentials of Marketing A Global Managerial Approach - The Irwin/McGraw-Hill Series in Marketing
Author: William D. Perreault
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Ba...  more »
ISBN-13: 9780072464207
ISBN-10: 0072464208
Publication Date: 11/2002
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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